Glisco realized that Kueski had the opportunity to improve financial inclusion in Mexico. The increasing smartphone penetration eased access to the large unbanked and underbanked population in the country, who needed better financial solutions. Kueski’s disruptive, asset-light business model had allowed it to serve over 800k clients without the need of any branches. In addition, its founder and management team, with backgrounds from diverse industries, were well positioned to pioneer and lead the fintech industry in Mexico.